Symbiosis International University Symbiosis School for Liberal Arts

Media Studies (Major / Minor)

The Media Studies Specialization looks at students as thinkers and doers, researchers along with being writers, critics and makers. The course aims at ensuring the knowledge necessary to understand the nature and needs of contemporary media.

The course will be taught by specialist faculty who has a variety of research interests across a range of media. The topics will be as varied as media history and theory, popular culture, content creation, audience understanding and more. The course will include Modules in advertising, journalism, television and new media.

The first six courses listed below will be studied both, by Media Studies majors and minors. Courses six to ten will be studied by Media Studies majors only.

Course Code Semester Course Title Cont. Assess Final Eval Credits Marks
  SEM III (Paper 1) Media theories with Culture and Communication 80 / 60 20 / 40 4 100
  SEM IV (Paper 2) Introduction to Print and Audio Visual Media 80 / 60 20 / 40 4 100
  SEM V (Paper 3) Journalism in Print, Electronic and Cyber Media 80 / 60 20 / 40 4 100
  SEM V (Paper 4) Audio-Visual, Radio & Television 80 / 60 20 / 40 4 100
  SEM VI (Paper 5) Marketing Communication - Advertising, PR & Events 80 / 60 20 / 40 4 100
  SEM VI (Paper 6) Practical Creation of a Newsroom/ Film / Marketing Communication – AD, PR, Events. With New Media 80 / 60 20 / 40 4 100
  SEM VII (Paper 7) Films - Structure to Scripting 80 / 60 20 / 40 4 100
  SEM VII (Paper 8) Marketing Principles & Communication 80 / 60 20 / 40 4 100
  SEM VIII (Paper 9) Consumer Behaviour  80 / 60 20 / 40 4 100
  SEM VIII (Paper 10) Capstone Project – with Research 80 / 60 20 / 40 4 100
    Total 800 / 600 200 / 400 40 1000