The Media Studies Specialization looks at students as thinkers and doers, researchers along with being writers, critics and makers. The course aims at ensuring the knowledge necessary to understand the nature and needs of contemporary media.
The course will be taught by specialist faculty who has a variety of research interests across a range of media. The topics will be as varied as media history and theory, popular culture, content creation, audience understanding and more. The course will include Modules in advertising, journalism, television and new media.
The first six courses listed below will be studied both, by Media Studies majors and minors. Courses six to ten will be studied by Media Studies majors only.
|Course Code||Semester||Course Title||Cont. Assess||Final Eval||Credits||Marks|
|SEM III (Paper 1)||Media theories with Culture and Communication||80 / 60||20 / 40||4||100|
|SEM IV (Paper 2)||Introduction to Print and Audio Visual Media||80 / 60||20 / 40||4||100|
|SEM V (Paper 3)||Journalism in Print, Electronic and Cyber Media||80 / 60||20 / 40||4||100|
|SEM V (Paper 4)||Audio-Visual, Radio & Television||80 / 60||20 / 40||4||100|
|SEM VI (Paper 5)||Marketing Communication - Advertising, PR & Events||80 / 60||20 / 40||4||100|
|SEM VI (Paper 6)||Practical Creation of a Newsroom/ Film / Marketing Communication – AD, PR, Events. With New Media||80 / 60||20 / 40||4||100|
|SEM VII (Paper 7)||Films - Structure to Scripting||80 / 60||20 / 40||4||100|
|SEM VII (Paper 8)||Marketing Principles & Communication||80 / 60||20 / 40||4||100|
|SEM VIII (Paper 9)||Consumer Behaviour||80 / 60||20 / 40||4||100|
|SEM VIII (Paper 10)||Capstone Project – with Research||80 / 60||20 / 40||4||100|
|Total||800 / 600||200 / 400||40||1000|