Academic Cluster: Business & Media
Discipline/s: Media Studies
General Expertise & Interests: Marketing Communication, Branding, CSR
Courses: Marketing Principles and Communication, Innovation Management, and New Product Development, Integrated Marketing Communications
Supriya Chouthoy is an MBA from Mangalore University and a marketing and communications professional with over 16 years of cumulative experience with the corporate as well as the academic sector. She is currently pursuing her PhD on Building Brand Commitment through Corporate Social Responsibility (CSR) at the Pune University under the able guidance of Dr Roshan Kazi.
She speaks Bangla, English, Kannada and Hindi and is in the process of further exploring the reasoning and emotional processes consumers use in deciding to support a brand.